Your website is the center of your digital marketing world – the Phone Number List place where all digital rivers flow. And of course, the most important of its traffic sources is usually organic search. Yet too often businesses only think about SEO after they've designed (or redesigned) a website, and these sites often fall short on SEO and digital marketing. They may look brilliant, but if marketing intelligence isn't built in at design time, you'll be racing marketing with a wooden leg. Or at least faced with going back to the drawing board and wasting time and money. We've been thinking a lot Phone Number List about SEO and web design connection lately at Bowler Hat and have just published a website design planning guide to help you through what can be a complicated process.
This is an add-on to this guide that really covers SEO considerations Phone Number List in much more detail. In this article, I look at how SEO should be an integral part of your website design (or redesign) process. We'll look at what you need to consider to have a site built for search marketing and lead generation – and how focusing on happy users keeps the gods of Phone Number List Google on your side. We'll also look at some of the common pitfalls that businesses can run into when looking to create a new website at the heart of your digital marketing efforts. In short, I'm going to help you make your next site a lean and average SEO and digital marketing machine. What usually happens...
A phone rings at Bowler Hat HQ. Marcus: “Hey, bowler hat here. How can we help?" Caller: “Hello. We just created a website and… we seem to have lost a Phone Number List massive amount of traffic. " OR "...we don't rank for the keywords we were visible for." OR "...we just don't get any inquiries." OR “…we want to see what we can do to improve our SEO.” Marcus: “Ah, okay. If you can give me your URL and a number to call you back, I can take a look Phone Number List and make some suggestions. " There is a problem here. SEO is not a band-aid that you can just stick on an existing site.