In defense of copywriters everywhere, fashioning that link bumph must have been challenging. For as well as connecting Milan and Shanghai via Seoul, New York, and Tokyo, it was also there to inter - contextualize 11 short films designed to whet our appetites for the Genius collections ahead.
It's about coming together, embracing, feeling, and love in a pure sense. The imagery needed to feel not just like a portrait, but rather like a moment in time.
Disrupting the runway show is, of course, part of the Moncler Genius mandate, so last night the Milan Fashion Week circus descended upon a network of long - abandoned tunnels abutting the Milano Centrale train station. There was copious prosecco, dalmatians and daschunds in Moncler jackets (part Moncler Sale of the brand's adorable Poldo Dog Couture program), untold numbers of highly chic Italian fashion influencers, and more smoke (via fog machine) than outside Giacomo Bistrot on a Friday night.
"Smith serves as a natural face for the Moncler campaign," the label wrote in a press release. "As an actor, producer, and musician two - time Academy Award nominee and Grammy winner, Will brings an outsized imagination and dedication to creativity. What may initially be deemed radical or impossible has the potential to become genius.
The collection revolves around the idea of contrasts: transparent opaque, quilted plain, matt shiny, water land. MONCLER's MONDOGENIUS fashion show took place this past weekend, bringing together designers and musicians from around the world in a seamless, immersive digital presentation that celebrated innovative luxury outerwear.